There are many factors that contribute to the success of your business, but did you know that aesthetics is one of them? Former chairperson of LVMH Moët Hennessy Louis Vuitton , Pauline Brown, suggests that when customers enjoy the visual aspects of visiting a place of business they are more likely to pay for the experience and not just the product or service they receive1. This helps explain why well-maintained walkways and parking lots are so important to business success. In addition to the visual appeal of your premises impacting customer perception and loyalty, there are five more reasons to embrace quality business pavement solutions.
1. Improved Safety
Whether you run an industrial business or a quaint commercial boutique, your clients’ and employees’ safety is always a top priority. Clean, well-maintained asphalt is therefore an excellent business pavement solution that will reduce the risk of trips, slips, and falls as well as vehicular accidents and damage due to potholes and other damage on your business’s property.
2. Enhanced Curb Appeal
Not only does a well-paved, outdoor premise protect your customers and staff and reduce potential liability issues, but they also appeal to what Pauline Brown calls the aesthetic intelligence of your customers. Since fresh, smooth asphalt looks good, Brown suggests customers are likely to stop in and return almost for the sensory delight of the surroundings alone.
3. Reduced Maintenance Costs
Back on a more practical level, investing in a quality business pavement solution like asphalt reduces your maintenance costs, especially when you maintain your asphalt with simple things like seal coating every 2-3 years and timely crack-filling. Furthermore, as we’ll see below, asphalt is durable and resistant, which means fewer major repairs and replacement costs than other alternatives.
4. Increased Durability
The high density in asphalt pavement increases its durability, and its construction makes it well suited to the freeze-thaw cycle and heavy loads. When it is well compacted and mixed, asphalt can last up to 20 years with minimal maintenance and little to no need for repair.
5. Improved Drainage
Well-designed and executed business pavement solution projects incorporate slight slopes and drainage systems to prevent water accumulation. This help prevent water damage and ice formation in cold weather, which in turn can extend the lifespan of the pavement.
Bonus
Asphalt limits landfill waste. It is made of recycled materials and is 100% recyclable. Plus, since it is durable and long-lasting, it is not removed and thrown away after only a few years of use.
Quality Business Pavement Solutions in Ontario
If you own or manage a commercial, industrial, or municipal property in Southwestern or South-Central Ontario, call K-W Cornerstone Paving Ltd. for aesthetic and economical solutions for your parking lot, driveway, or loading dock.
At K-W Cornerstone Paving Ltd., we have maintained a tradition of quality and integrity since 1956, and we do our utmost to protect our environment through the use of post-consumer recycled material and the installation of 100% recyclable asphalt. Contact us today to learn more about us or to request a quote for one of our business pavement solutions.